The company was founded in 2019 and started the Community Group Buying Model in June 2020.
Frendy is building a digital supermarket for every community where you can buy with Trust from a Friend.Frendy offers discounts on grocery & other daily needs to Tier 3-6 Towns via neighborhood homepreneurs. It is a digital, virtual supermarket yet with the human touch & trust of a knowledgeable person We are government recognized Start-Up.
Frendy is not E-Commerce but WEcommerce – as it leverages community and the community buys together. Trust & Community is at center of Frendy
Our Mission is simple – we want to have a Frendy Partner in each community of Bharat. (Tier 3-6 Towns). We are on a mission to find 10 lakh Kaabil Beti’s to be our Frendy Partner.
In each community or neighborhood, we recruit a community leader – a home-based entrepreneur who we call a Frendy Partner. The Frendy Partner operates their business with a mobile phone and our Frendy Partner App. They then onboard customers in the neighborhood on a WhatsApp group as well as help them register on the Frendy Customer app.
Now that customers are on board they can place an order on Frendy’s customer mobile App or they can also ask the Frendy Partner to place an order on their behalf. This works well for those Customers who don’t trust e-commerce or need assistance.
All customer orders are delivered via the Frendy Partner who hands over orders and collects payment from customers. The best part is that in case of any issues faced the user simply has to contact the Frendy Partner instead of any customer care number. This high touch model works for 95% of Indian customers who prefer to transact with a known person and helps them overcome the trust gap that eCommerce suffers from. Partners can earn from 5 to 10,000 rupees once they build a good number of customers. Also, the Partners get training which gives them self confidence.
There is a strong economic reason behind the focus on women, as women control 80% of discretionary spending and tend to be family decision-makers and quick to adapt. Community group buying platform Friendly announced its foray into Rajasthan, where Udaipur will be the first stop. The platform plans to hire more than 2000 domestic entrepreneurs in Udaipur. “Frendly Partners” who are also home entrepreneurs run digital grocery stores for their communities. Monica Panwar and Bhupendra Panwar hosted a soft launch on 2nd April at a local venue where over 100 potential Frendly partners were called to share about the Frendly partner opportunities. Aarti Choubey and Vinoo Nakum were present on this occasion. Frendly said they are v-commerce, not e-commerce, where they leverage community trust to build trust. There is a strong economic reason behind the focus on women, as women control 80% of discretionary spending and tend to be family decision-makers and quick to adapt. Gaurav Vishwakarma, Co-Founder, Frendy, said, “Women’s micro-business has been an attraction in Rajasthan as well. Veenu Nakum, Growth Team Frendy, said that “Udaipur warmly welcomes Frendy.”
